Why Online Reputation Management is Important for your business
One of the great things about the digital age is that it has become very easy for individuals to instantly share their thoughts and opinions with others. As a result, your business can quickly get great exposure when happy customers leave constructive reviews or share their positive brand experiences with friends and family on social media or business directories. While positive comments can be great for a company, negative ones can be quite detrimental for any business that neglects managing its image. Online reputation management helps businesses monitor what consumers and others business are saying so you can take the appropriate action needed to keep a positive online reputation.
Proactive Reputation Management is best!
Most small business owners manage their business by reacting to actions rather than properly planning the future of their business. Thus, it is not a surprise that most inexperience business owners don’t have a marketing plan, communication guidelines or strategy. One of the best ways to maintain a positive reputation online is to be proactive about customer service and responding to reviews and other online feedback. For most businesses, over 90 of their customers expect a response withing 1 business day. The immediate access to internet and social media requires companies not only to respond quickly, but also to resolve the customer’s concerns efficiently and find solutions as fast as possible. Messages travel so quickly on social media and search engines, therefore monitoring your reputation online is essential to maintaining positive business image.
Effective Online Reputation Management requires the right strategy and tools
RealReviewsbyRealPeople together with Xperience Marketing Solutions (XMS) go beyond “Reputation Management services” by combining a comprehensive communication strategy along with a user-friendly / powerful reviews app. XMS has years of experience using effective online reputation management tools to help businesses maintain a positive brand image. If you have concerns about your online reputation or just want to be proactive in building a strong, positive reputation online, contact us today to find out more
How important is Online Review Management for my business?
Do you know…
How your reviews compare to your competitors?
SURVEY RESULTS - FINDINGS:
- OVER 95% of the people selected the companies with the most number of stars even if they knew nothing about them. (Over 1k random people interviewed in the USA.)
- Consumers rely heavily on other consumer reviews even if they don’t know who posted them.